With 30+ years of experience in the automotive industry, Boyce has an extensive background in driving strategy, operations and sales. She is committed to Reindeer’s promise to ensure great customer experiences, understand the client’s business and build solutions that fit their needs.

An accomplished industry professional, she spent nearly 30 years as a leader with automotive industry powerhouse, Cox Automotive. She subsequently held a key executive leadership position at LeasePlan USA (now Wheels). While working for these organizations, Boyce displayed an extraordinary focus on driving results.

In her previous role, she delivered a 30% increase in net operating results while also achieving a 95.9% employee engagement score. Boyce leads with a servant leadership mindset and has always been passionate about maximizing value in the customers’ supply chains and applying these lessons to Reindeer’s service offerings.