Reindeer Auto Relocation, an industry leader in vehicle shipping and moving services, is thrilled to announce its rebranding to Reindeer Logistics. This change comes on the heels of the Reindeer Premier Solutions (RPS) division launch, which will increase its service capabilities beyond vehicle transport.
“Reindeer has expanded the business to include so much more than vehicle relocation and our name should reflect that. We’re turning the page on our storied history to an exciting new one as the company evolves and grows with the changing demands of the market,” said Debbie Boyce, CEO of Reindeer Logistics.
The RPS division, a major part of this rebranding, is designed to elevate the customer experience beyond conventional transportation services. Reindeer aims to stand out as the ultimate end-to-end partner by customizing solutions for each client’s unique needs. Whether a client requests transport and services for one vehicle or 100, Reindeer will provide these solutions.
The creation of the RPS division enables Reindeer to grow its value-added services to include detailing, general maintenance, title and registration and more. “Reindeer has positioned itself to offer these solutions by opening up more than 10 storage locations across the country and will partner with clients to provide these customized solutions,” said Michael Stevens, Vice President, Reindeer Logistics.
“We want to be a partner, not a vendor, to our clients. That’s why we’re constantly striving to provide our clients with what they need from us to accomplish their goals. If that means starting an entirely new division, that’s what we’re going to do,” said Boyce. “The one thing that will never change at Reindeer is the real. personal. service. that our customers have come to love and expect from us,” she added.